EMPATHISING WITH USER

​

To start with my project I wanted some key findings and insights to form a perspective. So I crafted some questions to reflect the information I needed to gain an understanding of how people find accommodation and the problems they face during this process. I decided to have a conversation with few friends and family members to know their personal experiences and asked them to later forward the survey questions to other people they know. 

Below are the follow findings from the research:

• Usually people look for new accommodations because of education or job relocations, to decrease their commute and find places nearby to live. 

• People need an easy way to search for properties, with basic filters such as price, size, location etc. 

• Users could live alone, or with families hence why look for adequate information about the property.  Location specification is a must for users. 

• Users want to look at properties at their convenience, easily book meetings with their viewers and brokerage. 

• Users don’t know much about the whole process of investing in property. 

• Users who are students need to find affordable places to stay, with basic amenities like storage, furnishing etc. They want the information about locality, how well connected it is, does it have accessible modes of commute, food joints. which becomes a problem of affordability. 

• People prefer to know all the cost upfront. No hidden cost. 

• Sometimes pictures are deceiving. Sometimes property looks nothing like the picture in reality.